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Airheads White Mystery Bites Everyone loves the tremendously tangy, playful Airheads. Of course, Airheads Bites provide that same playfulness and incredible flavor in bite-sized pieces. But what if they were all the same color? Could you guess the flavors? Introducing Airheads White Mystery Bites! Airheads has taken its well-loved, playfully delicious White Mystery bar and… Read more »
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Nothing beats the tremendously tangy, playfully chewy chew of Airheads. And now that tremendously tangy, chewy goodness is available in Airheads Gummies. Now, Airheads is making its debut in the gummy segment in a way that only Airheads can – by delivering a playfully delicious experience. Airheads Gummies will be available in the six classic… Read more »
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ERLANGER, KY – Perfetti Van Melle is excited to announce its new Airheads campaign, Airheaded. This campaign is designed to encourage people to #PlayMore / #PlayDelicious, and to reintroduce the famed candy brand to an older audience. Airheads, the favorite candy among kids, adults, and even NFL Rookie of the Year Alvin Kamara, partnered with… Read more »
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ERLANGER, KY – Local confectionery company Perfetti Van Melle is pleased to announce that the company’s Marketing Department has been recognized as one of the 2017 Ad Age Best Places to Work. Ad Age partnered with Best Companies Group to identify companies, or departments within companies, that have excelled in creating quality workplaces for their… Read more »
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Putting the old free-sample tactic into overdrive By Robert Klara Long ago, before the internet was invented, brands hoping to attract new customers cooked up the idea of handing out free samples. It remains a tried- and-true method for many brands today. Dunkin’ Donuts and Krispy Kreme hand out free donuts on National Donut Day,… Read more »
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University of Wisconsin-Madison freshman Sam Jeschke meets tens of thousands using Mentos Gum and converts surprise challenge into a year of free tuition ERLANGER, Ky. (September 6, 2017) — On college campuses nationwide, welcome week activities are designed to help incoming freshmen meet their new classmates. But thanks to Mentos Gum, no other freshman in America… Read more »
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News 5 anchors Mike Dardis and Sheree Paolello shared a great report on Perfetti Van Melle’s 2017 Community Day.
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Local 12 News reporters had a good time reporting that Perfetti Van Melle employees wouldn’t be turning up for work the morning of September 18, 2017. Of course, they turned up—big time. It just wasn’t “business as usual.”
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ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle is excited to share news of three innovations: Mentos Pure Fresh Gum Velcro™ Wallet, Mentos Share-A-Bowl, and Mentos Always White Gum. These are just three of several new Mentos innovations we’re celebrating at this year’s Sweets and Snacks Expo. Be sure to stop… Read more »
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ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle has just brought Airheads fantastically fruity goodness to the sugar-free gum category. The tremendously tangy, playfully chewy chew of Airheads Gum is currently hitting the shelves of retailers across North America. Available in our three most popular flavors—watermelon, cherry and blue raspberry—Airheads Gum… Read more »