Category: press releases

Perfetti Van Melle North America Appoints Kim Yansen as Head of Sales, U.S.

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ERLANGER, KY – October 21, 2025 — Confectioner Perfetti Van Melle announces the appointment of Kim Yansen as Head of Sales, U.S. Kim joins the company with more than two decades of experience in sales and marketing leadership across some of the world’s most iconic consumer brands.  In her role as a key member of… Read more »

Graeter’s Ice Cream and Airheads Announce Sweet Limited-Time Collaboration to Celebrate America’s River Roots Festival

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ERLANGER, KY – September 23, 2025 – Perfetti Van Melle, the makers of the iconic Airheads® Xtremes candy, and Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, have come together from both sides of the Ohio River to launch two bold, flavor-packed frozen creations in celebration of the America’s River Roots… Read more »

Airheads Brings Back Its Iconic Head Inflation Ads, With a Fresh Twist

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ERLANGER, KY – Aug. 11, 2025 — Back by popular demand: the Airheads “head inflation” campaign that captivated Americans’ imaginations in the early 2000s. Inspired by fan nostalgia and driven by consumer insights, Airheads and its creative agency of record, Highdive, are bringing back the iconic concept with a fresh, modern edge. The videos, “Inflate… Read more »

Mentos introduces 14-flavor Discovery Roll

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Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces a new confectionery offering from Mentos, the original chewy mint that has been delivering freshness around the world for generations. New Mentos Chewy Mint Discovery Rolls offer 14 different fruity flavors in one 14-piece roll. Thanks to special packaging technology, the 14 flavors are… Read more »

MENTOS BRINGS BACK ICONIC 90s “FRESHMAKER” JINGLE

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Erlanger, KY – Doo doo doo doo, doo-doo, doo-waah! Mentos is bringing back its beloved 90s jingle, a tune that defined a generation, was the ultimate earworm, and claimed to help fix everyday problems, even if it was a little cheesy. Decades after it was first introduced, the fan-favorite is officially back, fueled by nostalgia… Read more »