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ERLANGER, KY – October 21, 2025 — Confectioner Perfetti Van Melle announces the appointment of Kim Yansen as Head of Sales, U.S. Kim joins the company with more than two decades of experience in sales and marketing leadership across some of the world’s most iconic consumer brands. In her role as a key member of… Read more »
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ERLANGER, KY – September 23, 2025 – Perfetti Van Melle, the makers of the iconic Airheads® Xtremes candy, and Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, have come together from both sides of the Ohio River to launch two bold, flavor-packed frozen creations in celebration of the America’s River Roots… Read more »
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ERLANGER, KY – Aug. 11, 2025 — Back by popular demand: the Airheads “head inflation” campaign that captivated Americans’ imaginations in the early 2000s. Inspired by fan nostalgia and driven by consumer insights, Airheads and its creative agency of record, Highdive, are bringing back the iconic concept with a fresh, modern edge. The videos, “Inflate… Read more »
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ERLANGER, KY – August 6, 2025 — Perfetti Van Melle is proud to unveil TriDifferent, a new creative platform for Trident Gum designed to inspire Gen Z to break away from sameness and try something new — starting with a piece of gum. TriDifferent is Trident’s new creative lens, encouraging audiences to embrace the unexpected…. Read more »
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ERLANGER, KY – July 14, 2025 — Confectioner Perfetti Van Melle announces it has named Leticia Vescovi as Vice President of Human Resources for the company’s Americas business unit, reporting to Sylvia Buxton, president and CEO of Perfetti Van Melle Americas Business Unit. Vescovi joins in a newly created role which reflects the company’s growth… Read more »
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Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA, Inc. announces that its newest Airheads Xtremes flavor, Very Berry, is available for shipping to U.S. retailers after a successful exclusive launch at a major U.S. convenience retail chain. Xtremes Very Berry Belts 2oz packs are available for shipping now with other packing options including 6oz… Read more »
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Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces the return of the popular Bubblicious bubblegum, long-loved by kids and adults for its big bubbles and great flavor. The brand has launched a new 5-piece original bubblegum flavor and added even more flavor to the Bubblicious watermelon gum that has been a fan… Read more »
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Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA, Inc. announces that its newest gum flavor, Trident Vibes Cotton Candy, is now available for shipping to U.S. retailers after a successful exclusive 6-month launch at a major U.S. mass retail chain. Retailers can experience it at the Perfetti Van Melle booth at the May… Read more »
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Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces a new confectionery offering from Mentos, the original chewy mint that has been delivering freshness around the world for generations. New Mentos Chewy Mint Discovery Rolls offer 14 different fruity flavors in one 14-piece roll. Thanks to special packaging technology, the 14 flavors are… Read more »
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Erlanger, KY – Doo doo doo doo, doo-doo, doo-waah! Mentos is bringing back its beloved 90s jingle, a tune that defined a generation, was the ultimate earworm, and claimed to help fix everyday problems, even if it was a little cheesy. Decades after it was first introduced, the fan-favorite is officially back, fueled by nostalgia… Read more »