ERLANGER, KY – Perfetti Van Melle U.S.A., Inc. announces its Mentos® Pure Fresh Gum has been awarded the ADA Seal of Acceptance by the American Dental Association (ADA) following the ADA’s finding that the product is safe and effective to help prevent cavities when chewed for 20 minutes after eating. The ADA Council on Scientific… Read more »
What do you get when you cross a deeply beloved candy (Mentos) with the superstar of the quick-dry nail polish world (Sally Hansen® Insta-Dri® )? A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world’s number one mint. “Sally Hansen® Insta-Dri® x Mentos pairs two iconic brands in… Read more »
ERLANGER, KY – February 25, 2021 — Confectioner Perfetti Van Melle announces that Craig Cuchra has been named Vice President, Marketing for Perfetti Van Melle (U.S. and Canada) based in Erlanger, KY. Cuchra started his career with Perfetti Van Melle 15 years ago, with several roles in U.S. Marketing. For the last 6.5 years, he’s served… Read more »
ERLANGER, KY – Building on the long-term success of Airheads Xtremes belts and bites AND Airheads Blue Raspberry bars, Perfetti Van Melle is putting them together to introduce a blast of tangy, sweetly sour flavor in Airheads Xtremes Bluest Raspberry Bites and Airheads Xtremes Bluest Raspberry Belts candies. Shipping began in November 2019. Both Bluest Raspberry items, with a patriotic red, white and blue color combination, give consumers a little extra of what they love from Airheads to satisfy their sweet, and sour craving in… Read more »
ERLANGER, KY – Mentos, with the #2 Highest loyalty in the category, is introducing Mentos Pure Fresh Big Bottle gum. Coming in the flavors of Fresh Mint or Spearmint, 100 pieces of Mentos Pure Fresh Gum in an extra-large bottle offers amazing value to the loyal Mentos gum consumer. Mentos Pure Fresh Gum 7 oz. Curvy XL bottles come in a 6-count showcase (SRP: $4.10). See how the… Read more »
ERLANGER, KY – Introducing Mentos CleanBreath Big Bottle,150 pieces of Mentos CleanBreath hard mints in a large bottle that offers amazing value to the Mints consumer with 30 minutes of intense freshness. This new large size is part of the trade up trend toward giving loyal consumers better value. Available in intense Peppermint and Wintergreen flavors, each 3.6 oz. bottle has an SRP of $3.59 and has 4 bottles in each display box. See how the world… Read more »
ERLANGER, KY – Introducing NEW Airheads Filled Ropes, a new way to enjoy Airheads candy that offers consumers 5 delicious flavors in every pack—for 5 times the fun! If you ask us, you can never play enough or get enough flavor, and that’s why we’re introducing this bendy, twisty, colorful rope candy. It’s sure to delight consumers with its deliciously sweet sugar coating, a tangy chewy outer shell and a soft… Read more »
Real fruit puree 1st ingredient means indulgent taste and freedom to enjoy every day ERLANGER, KY – Perfetti Van Melle U.S.A., Inc. announces the first all new Fruit-tella product to launch in the U.S., Fruit-tella Soft Gummies. It’s a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. Two fruit flavor combinations of Fruit-tella Soft Gummies will hit store shelves starting in November 2020 in 2 peg bag sizes, 3.2 oz and 5 oz. Fruit-tella Soft Gummies will join… Read more »
ERLANGER, KY – Confectioner Perfetti Van announces that, effective August 17, Sylvia Buxton has been named President and CEO of Perfetti Van Melle North America. Buxton is successor to Mehmet Yuksek, who last month announced he would be leaving Perfetti Van Melle and his position as President and CEO, North America. Buxton is an accomplished… Read more »
ERLANGER, KY – Perfetti Van Melle is introducing new Airheads Paradise Blends, available in Airheads Mini Bars, Bites and Gum. Airheads has taken its well-loved, playfully delicious chewy bar and packed it full of paradise goodness. Airheads Paradise Mini Bars and Bites include flavors: Raspberry Lemonade, Citrus Rush, Cherry Pineapple Blast, Blue Hawaiian and White Mystery. New Airheads Paradise Gum features the Raspberry… Read more »
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