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Erlanger, KY – (June 22, 2026) — The fighting game community’s biggest weekend is getting a little sweeter. Airheads is joining Evo 2026 as a first-time sponsoring partner and the event’s official candy sponsor, with fan rewards, free candy and the debut of the new Airheads Air Cam, a fan-focused activation that will capture some… Read more »
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Erlanger, KY –(May 12, 2026) — Perfetti Van Melle USA, Inc. announces two new offerings from Mentos, expanding its gum and mints portfolio with formats designed for on‑the‑go freshness: Mentos Fresh Mint and Spearmint 10-Piece Gum and Mentos Cool Mints. Mentos brings on‑the‑go convenience to the best‑selling Fresh Mint and Spearmint gum flavors with an irresistible new 10‑piece pack size. Designed to fit easily… Read more »
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Erlanger, KY –(May 12, 2026) — Perfetti Van Melle USA, Inc. announces the launch of Airheads Xtremes Mega Bites, a new format that takes the Airheads Xtremes franchise to the next level. Featuring a larger candy piece size and a bold 2-in-1 bite flavor experience, Mega Bites are designed to stand out in the sour… Read more »
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Erlanger, KY — May 12, 2026 — Perfetti Van Melle USA, Inc. announces the launch of Bubblicious Gummy Gum, an innovation that brings chewy candy and classic bubble gum together in one playful piece. Available at retailers nationwide this winter, Bubblicious Gummy Gum offers a fresh, unexpected take on bubble gum through a first‑of‑its‑kind dual‑texture experience. Gummy Gum… Read more »
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ERLANGER, Ky. — April 20, 2026 — In a time before social media made “main character energy” a thing, kids across America were expressing themselves through bold flavors, neon colors and a little playful weirdness. One candy helped define that era: Airheads. As Airheads celebrates its 40th birthday in 2026, the iconic fruity taffy is reflecting… Read more »
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ERLANGER, KY – October 21, 2025 — Confectioner Perfetti Van Melle announces the appointment of Kim Yansen as Head of Sales, U.S. Kim joins the company with more than two decades of experience in sales and marketing leadership across some of the world’s most iconic consumer brands. In her role as a key member of… Read more »
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ERLANGER, KY – September 23, 2025 – Perfetti Van Melle, the makers of the iconic Airheads® Xtremes candy, and Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, have come together from both sides of the Ohio River to launch two bold, flavor-packed frozen creations in celebration of the America’s River Roots… Read more »
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ERLANGER, KY – Aug. 11, 2025 — Back by popular demand: the Airheads “head inflation” campaign that captivated Americans’ imaginations in the early 2000s. Inspired by fan nostalgia and driven by consumer insights, Airheads and its creative agency of record, Highdive, are bringing back the iconic concept with a fresh, modern edge. The videos, “Inflate… Read more »
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ERLANGER, KY – August 6, 2025 — Perfetti Van Melle is proud to unveil TriDifferent, a new creative platform for Trident Gum designed to inspire Gen Z to break away from sameness and try something new — starting with a piece of gum. TriDifferent is Trident’s new creative lens, encouraging audiences to embrace the unexpected…. Read more »
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ERLANGER, KY – July 14, 2025 — Confectioner Perfetti Van Melle announces it has named Leticia Vescovi as Vice President of Human Resources for the company’s Americas business unit, reporting to Sylvia Buxton, president and CEO of Perfetti Van Melle Americas Business Unit. Vescovi joins in a newly created role which reflects the company’s growth… Read more »