Category: Innovation

Popular flavor ‘Bluest Raspberry’ Launches in Xtremes Belts and Bites

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ERLANGER, KY – Building on the long-term success of Airheads Xtremes belts and bites AND Airheads Blue Raspberry bars, Perfetti Van Melle is putting them together to introduce a blast of tangy, sweetly sour flavor in Airheads Xtremes Bluest Raspberry Bites and Airheads Xtremes Bluest Raspberry Belts candies. Shipping began in November 2019.   Both Bluest Raspberry items, with a patriotic red, white and blue color combination,  give consumers a little extra of what they love from Airheads to satisfy their sweet, and sour craving in… Read more »

Mentos Pure Fresh Gum Now Comes in a Curvy XL Bottle

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ERLANGER, KY – Mentos, with the #2 Highest loyalty in the category, is introducing Mentos Pure Fresh Big Bottle gum. Coming in the flavors of Fresh Mint or Spearmint, 100 pieces of Mentos Pure Fresh Gum in an extra-large bottle offers amazing value to the loyal Mentos gum consumer.   Mentos Pure Fresh Gum 7 oz. Curvy XL bottles come in a 6-count showcase (SRP: $4.10).  See how the… Read more »

Introducing New Airheads Filled Ropes to Help You Play More, Play Delicious

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ERLANGER, KY – Introducing NEW Airheads Filled Ropes, a new way to enjoy Airheads candy that offers consumers 5 delicious flavors in every pack—for 5 times the fun! If you ask us, you can never play enough or get enough flavor, and that’s why we’re introducing this bendy, twisty, colorful rope candy. It’s sure to delight consumers with its deliciously sweet sugar coating, a tangy chewy outer shell and a soft… Read more »

Fruit-tella debuts in U.S. with Soft Gummies in growing Better-For-You category

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Real fruit puree 1st ingredient means indulgent taste and freedom to enjoy every day  ERLANGER, KY – Perfetti Van Melle U.S.A., Inc. announces the first all new Fruit-tella product to launch in the U.S., Fruit-tella Soft Gummies. It’s a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. Two fruit flavor combinations of Fruit-tella Soft Gummies will hit store shelves starting in November 2020 in 2 peg bag sizes, 3.2 oz and 5 oz. Fruit-tella Soft Gummies will join… Read more »