Category: Innovation

Mentos introduces 14-flavor Discovery Roll

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Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces a new confectionery offering from Mentos, the original chewy mint that has been delivering freshness around the world for generations. New Mentos Chewy Mint Discovery Rolls offer 14 different fruity flavors in one 14-piece roll. Thanks to special packaging technology, the 14 flavors are… Read more »

MENTOS BRINGS BACK ICONIC 90s “FRESHMAKER” JINGLE

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Erlanger, KY – Doo doo doo doo, doo-doo, doo-waah! Mentos is bringing back its beloved 90s jingle, a tune that defined a generation, was the ultimate earworm, and claimed to help fix everyday problems, even if it was a little cheesy. Decades after it was first introduced, the fan-favorite is officially back, fueled by nostalgia… Read more »

Chupa Chups Introduces Melody Pops to the U.S. Market

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May 2023 – ERLANGER, KY. – Perfetti Van Melle USA, Inc., introduces the Chupa Chups Melody Pops, a delicious lollipop that is also a functioning whistle with the ability to play different notes, that will be available to consumers in the U.S. market in November 2023. Chupa Chups is the #2 fastest-lollipop brand The Chupa… Read more »

Introducing Mentos Hard Fruity Mints with Vitamins​

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May 2023 – ERLANGER, KY. – Perfetti Van Melle USA., Inc. announces its Mentos® Fruit Mints with Vitamins​, a new sugar-free hard mint that provides vitamins B6, B12 and C. Mentos Fruit Mints with Vitamins​, is a new and innovative hard mint. It’s the first Mentos mint to deliver a cooling sensation and offer a… Read more »

Mentos Gum Launches Pure Fresh Strawberry Gum in the U.S. Market

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May 2023 – ERLANGER, KY. – Perfetti Van Melle USA, Inc., announces the introduction of Pure Fresh Strawberry Gum in the U.S. market. Already a global success in 58 countries, the team is delighted to bring this new fruity and fresh flavor to U.S. consumers. Candy fans love Strawberry. It’s the number #1 flavor in… Read more »

Mentos Gum with Vitamins Now Available in Berry Flavor

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May 2022 – ERLANGER, Ky. – Perfetti Van Melle USA, Inc. announces a new Berry flavor will be available in November 2022 for its Mentos® Gum with Vitamins, a gum first launched in 2021 in Citrus flavor. This flavorful gum provides fresh breath and the added benefit of vitamins (B6, B12 and C). Mentos Gum… Read more »