Category: Innovation

Chupa Chups Introduces Melody Pops to the U.S. Market

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May 2023 – ERLANGER, KY. – Perfetti Van Melle USA, Inc., introduces the Chupa Chups Melody Pops, a delicious lollipop that is also a functioning whistle with the ability to play different notes, that will be available to consumers in the U.S. market in November 2023. Chupa Chups is the #2 fastest-lollipop brand The Chupa… Read more »

Introducing Mentos Hard Fruity Mints with Vitamins​

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May 2023 – ERLANGER, KY. – Perfetti Van Melle USA., Inc. announces its Mentos® Fruit Mints with Vitamins​, a new sugar-free hard mint that provides vitamins B6, B12 and C. Mentos Fruit Mints with Vitamins​, is a new and innovative hard mint. It’s the first Mentos mint to deliver a cooling sensation and offer a… Read more »

Mentos Gum Launches Pure Fresh Strawberry Gum in the U.S. Market

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May 2023 – ERLANGER, KY. – Perfetti Van Melle USA, Inc., announces the introduction of Pure Fresh Strawberry Gum in the U.S. market. Already a global success in 58 countries, the team is delighted to bring this new fruity and fresh flavor to U.S. consumers. Candy fans love Strawberry. It’s the number #1 flavor in… Read more »

Mentos Gum with Vitamins Now Available in Berry Flavor

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May 2022 – ERLANGER, Ky. – Perfetti Van Melle USA, Inc. announces a new Berry flavor will be available in November 2022 for its Mentos® Gum with Vitamins, a gum first launched in 2021 in Citrus flavor. This flavorful gum provides fresh breath and the added benefit of vitamins (B6, B12 and C). Mentos Gum… Read more »

Popular flavor ‘Bluest Raspberry’ Launches in Xtremes Belts and Bites

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ERLANGER, KY – Building on the long-term success of Airheads Xtremes belts and bites AND Airheads Blue Raspberry bars, Perfetti Van Melle is putting them together to introduce a blast of tangy, sweetly sour flavor in Airheads Xtremes Bluest Raspberry Bites and Airheads Xtremes Bluest Raspberry Belts candies. Shipping began in November 2019.   Both Bluest Raspberry items, with a patriotic red, white and blue color combination,  give consumers a little extra of what they love from Airheads to satisfy their sweet, and sour craving in… Read more »

Mentos Pure Fresh Gum Now Comes in a Curvy XL Bottle

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ERLANGER, KY – Mentos, with the #2 Highest loyalty in the category, is introducing Mentos Pure Fresh Big Bottle gum. Coming in the flavors of Fresh Mint or Spearmint, 100 pieces of Mentos Pure Fresh Gum in an extra-large bottle offers amazing value to the loyal Mentos gum consumer.   Mentos Pure Fresh Gum 7 oz. Curvy XL bottles come in a 6-count showcase (SRP: $4.10).  See how the… Read more »

Introducing New Airheads Filled Ropes to Help You Play More, Play Delicious

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ERLANGER, KY – Introducing NEW Airheads Filled Ropes, a new way to enjoy Airheads candy that offers consumers 5 delicious flavors in every pack—for 5 times the fun! If you ask us, you can never play enough or get enough flavor, and that’s why we’re introducing this bendy, twisty, colorful rope candy. It’s sure to delight consumers with its deliciously sweet sugar coating, a tangy chewy outer shell and a soft… Read more »