Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA, Inc. announces that its newest gum flavor, Trident Vibes Cotton Candy, is now available for shipping to U.S. retailers after a successful exclusive 6-month launch at a major U.S. mass retail chain. Retailers can experience it at the Perfetti Van Melle booth at the May 2025 Sweets & Snacks Expo.
The 40-piece bottle satisfies a consumer’s sweet tooth and fills a key gap in the market as the only sugar-free cotton candy gum.
“This new flavor innovation reflects our ongoing commitment to providing consumers with new, fresh, and exciting taste experiences paired with the quality and long-lasting chew Trident is known for,” said Jen Redmond Gum and Mints Category Director at Perfetti Van Melle. “We’re thrilled the launch of Cotton Candy Vibes is backed by strong early performance and are confident the new flavor will encourage consumers to try and become repeat purchasers.”
Research shows that Trident Vibes Cotton Candy is ranked #1 in Purchase Intent and over-indexes with Gen Z at 122%**.”
Suggested retail price is $3.84/bottle.
**Source: Luminate Shopper Behavior, PID, Profile Age, 52W Sept 2024; 84.51 In-Queries November 2024 Gum & Mint Shoppers
About Trident:
Trident gum was invented in the United States in 1960 and quickly became a household favorite as the first nationally distributed and patented sugarless gum. Today, Trident gum is sold in many countries around the world and comes in a variety of types and long-lasting flavors. Popular products include Wallet Packs, Vibes, and White. In 2023, Perfetti Van Melle Group B.V., one of the world’s largest manufacturers, distributors and marketers of confectionery and chewing gum, acquired Trident.
Learn more at tridentgum.com, Facebook, Instagram, and X.
About Perfetti Van Melle:
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2024 Perfetti Van Melle Group reported net sales above € 4 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
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MEDIA CONTACT:
Casey Kroger, Communications Manger
Casey.Kroger@perfettivanmelle.com