Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces the return of the popular Bubblicious bubblegum, long-loved by kids and adults for its big bubbles and great flavor.
The brand has launched a new 5-piece original bubblegum flavor and added even more flavor to the Bubblicious watermelon gum that has been a fan favorite for years. Both options include a new package design proven to stand out on store shelves, according to research by MarketVision*.
“For years, the youth gum stick category has been stuck in a bubble,” said Jen Redmond Gum and Mints Category Director at Perfetti Van Melle. “We’re ready to shake things up and bring back the fun with a new formula and brand-new eye-catching look!”
Bubblicious will be on display at the Perfetti Van Melle booth (#5801) at the Sweets & Snacks Expo in May 2025. The relaunched products will debut to consumers at national retailers this November. Suggested retail price for a pack of 5-piece bubblegum is $1.25-$1.65.
*Source: When asked “Which package of bubblegum stands out to you the most?” 46% of respondents chose Bubblicious. MarketVision Custom Research 4/21/25.
About Bubblicious:
Bubblicious was invented in the United States in 1977 and became a staple in the bubblegum category, known for its soft and chewy texture and long-lasting flavors. In 2023, Perfetti Van Melle Group B.V., one of the world’s largest manufacturers, distributors and marketers of confectionery and chewing gum, acquired Bubblicious.
About Perfetti Van Melle:
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2024 Perfetti Van Melle Group reported net sales above € 4 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
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MEDIA CONTACT:
Casey Kroger, Communications Manager
Casey.Kroger@perfettivanmelle.com