https://linknky.com/culture/2025/03/17/perfetti-van-melle-river-roots-festival-sponsor/

Staff Report
LinkNKY News

Perfetti Van Melle was named the official candy sponsor of America’s River Roots Festival.

The international confectionery company’s North American headquarters is in Erlanger, which offers the corporation a unique vantage point of the region and its offerings.

“With our own local roots as a great place to work in this region for over 50 years, and as the birthplace of the iconic Airheads candy, we see sponsoring the OneNKY Zones as a sweet way to celebrate our heritage and America’s 250th birthday,” Perfetti Van Melle USA CEO Sylvia Buxton said in a news release.

Taking place from Oct. 8 to 12, the festival aims to celebrate the rich history and cultural significance of the Ohio River.

The festival will feature eight “zones,” each with a stage for live performances. OneNKY Alliance, a nonprofit advocating for a unified and connected Northern Kentucky, is sponsoring two zones in Covington and Newport.