Perfetti Van Melle Agrees to Acquire the Gum Business of Mondelēz International in North America and Europe

LUXEMBOURG/ AMSTERDAM, December 19, 2022 – C+F Confectionery and Foods S.A. and Perfetti Van Melle Group announce that Perfetti Van Melle has entered into definitive agreements to acquire Mondelēz International’s developed-market gum business in the United States, Canada and Europe.

The acquisition complements the Perfetti Van Melle portfolio, including iconic global brands such as Mentos, Chupa Chups and Alpenliebe.

The purchase includes the gum brands Trident, Dentyne, Stimorol, Hollywood, V6, Chiclets, Bubbaloo and Bubbalicious in the United States, Canada and Europe, as well as the European candy brands Cachou Lajaunie, Negro, and La Vosgienne. The manufacturing facilities in Rockford, IL and Skarbimierz, Poland are also part of the deal.

“Perfetti Van Melle will be an excellent home for the management team and employees of Mondelēz’s gum business in North America and Europe,” said Egidio Perfetti, Chairman of C+F Confectionery and Foods and Perfetti Van Melle Group.

“We have long admired the product and brand portfolio of the gum business and look forward to combining them with the Perfetti Van Melle brand family,” said Daniele Perfetti, Vice Chairman of Perfetti Van Melle.

The transaction, which is subject to customary closing conditions, is expected to close in Q4 2023. The definitive agreements cover the purchase of the business in the United States, Canada and Europe excluding France. The parties have entered into exclusive arrangements for the purchase of the business in France.

C+F Confectionery and Foods and Perfetti Van Melle Group were assisted by UBS as financial advisor and Linklaters as legal advisor.


Pictured: Sameer Suneja, CEO Perfetti Van Melle


About Perfetti Van Melle

Perfetti Van Melle is a private company that manufactures and distributes confectionery and chewing gum in more than 150 countries. Perfetti Van Melle is a world leader in the confectionery industry, thanks to strong and internationally recognized brands such as Mentos, Chupa Chups, Alpenliebe, Frisk, Smint, Fruit-tella, Golia, Brooklyn, Vivident, Happydent, Daygum, Vigorsol, Big Babol and Airheads. In 2021 Perfetti Van Melle Group reported net revenues of approximately €2.5 billion.

For media inquiries please contact Debbie de Wagenaar, Group Communications Director,, +31 6 2515 7442.