Paula Dart named VP, Growth & Transformation for Perfetti Van Melle

ERLANGER, KY – October 11, 2022 — Confectioner Perfetti Van Melle announces that Paula Dart has been named Vice President, Growth & Transformation for Perfetti Van Melle North America, which is based in Erlanger, KY. Dart joined Perfetti Van Melle October 6 to establish this critical new executive leadership team role for North America.

“As we continue to grow rapidly and meet fast-changing consumer behaviors and market dynamics, we’re pleased to welcome Paula as key new member of our executive team. Her wealth of experience and history of success in growth and business transformation with leading global consumer companies will be key in reaching our aspiration of leading North America in our confectionery categories of gum, candy, and mints,” said Sylvia Buxton, President & CEO of Perfetti Van Melle North America.

Paula comes to PVM from a multinational beverage company, Diageo, where she was Vice President of Global eCommerce and led a newly formed Center of Excellence. Before that, she was with the Coca-Cola Company more than 20 years, progressing her career across marketing, strategy, innovation, and category and customer management, rising to global VP level roles in these areas. Paula also has marketing agency experience in-house and externally. She holds a B.A. degree graduating Cum Laude from St. Mary’s College in Notre Dame, Indiana.

About Perfetti Van Melle
Perfetti Van Melle is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle Group B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today, Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely out of Erlanger, KY.