Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces a new confectionery offering from Mentos, the original chewy mint that has been delivering freshness around the world for generations.
New Mentos Chewy Mint Discovery Rolls offer 14 different fruity flavors in one 14-piece roll. Thanks to special packaging technology, the 14 flavors are wrapped in the same order, every time. Flavors include passion fruit, grapefruit, blackcurrant, blueberry, lime, strawberry, raspberry, orange, lemon, watermelon, banana, grape, cherry and pineapple.
“With 14 flavors of sweet ranging from classic strawberry to exotic passion fruit, our goal is to encourage consumers to embrace the joy and excitement of trying new flavors,” said Jen Redmond Gum and Mints Category Director at Perfetti Van Melle. “U.S. consumers will be introduced to six new exciting flavors never before offered by Mentos, including lime, grapefruit, passion fruit, blackcurrant, banana and blueberry. These Discovery Rolls offer a uniquely fruity experience and are a wonderful way to freshen the day!”
Initial reactions to Mentos Discovery Roll are positive. According to a Shopper Perceptions Numerator Survey, 82% of consumers said they would buy Discovery Roll, and the new offering scored 63% on uniqueness, higher than any other competitor. Plus, 61% of Mentos consumers said they would purchase Discovery Roll in addition to their current Mentos Rolls.
Mentos Discovery Rolls will be on display at the Perfetti Van Melle booth at the Sweets & Snacks Expo in May 2025. The product is available now at select online retailers and will debut to consumers at retailers nationwide this summer. Each 1.32oz Discovery Roll contains 14 different flavored chewy mints. The suggested retail price for one roll is $1.39 – $1.59.
About Mentos:
Mentos has been ever present in pop culture since 1932, bringing freshness and delight with its iconic round shape gum and candy dragees in rolls and bottles. It’s currently available in 160+ countries, providing refreshments to millions of consumers every day with a variety of gum, candy, and mint offerings. Mentos is a global brand of Perfetti Van Melle, a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries.
About Perfetti Van Melle:
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2024 Perfetti Van Melle Group reported net sales above € 4 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
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MEDIA CONTACT:
Casey Kroger, Communications Manager
Casey.Kroger@perfettivanmelle.com