May 2022 – ERLANGER, Ky. – Perfetti Van Melle USA, Inc. announces a new Berry flavor will be available in November 2022 for its Mentos® Gum with Vitamins, a gum first launched in 2021 in Citrus flavor. This flavorful gum provides fresh breath and the added benefit of vitamins (B6, B12 and C).
Mentos Gum with Vitamins is sugar free and comes in the Mentos gum iconic 45-piece bottle. Chewing a 2-piece serving size of the gum for at least 10 minutes will provide 30% of the recommended daily value of vitamins listed on the label’s ingredient list (B6, B12 and C) while delivering a delicious refreshing Berry fruit flavor.
“Wellness and vitamins continue to be top of mind for consumers, and the initial launch last year of Mentos Gum with Vitamins in Citrus flavor had a strong year one performance, with 25% of the sales as incremental to the Gum category and to Mentos Gum,” said Craig Cuchra, VP of Marketing for Perfetti Van Melle North America.* “It’s a win for our customers and for the consumers who enjoy fresh breath plus the extra benefit of important vitamins while enjoying a well-loved Berry flavor chewing gum.”
Berry is a broadly appealing flavor among consumers with berry flavors in U.S. confectionery sales up 32% since March 2021. **
The Mentos Gum brand is the 2nd fastest growing brand in dollar sales* in the U.S. Mentos Gum with Vitamins will be available where Mentos gum is sold in the U.S. and suggested retail price ranges from $3.99-$4.99 for a 45-piece curvy bottle (3.17oz unit). It will be available in in 6ct and 4ct showboxes in November 2022.
Mentos is 1 of the 5 most popular refreshment candy brands in the world. It’s available in 160+ countries, providing refreshment to millions of consumers every day with a variety of gum, candy, and mint offerings.
Visit us.mentos.com to see current Mentos products and how we encourage everyone to embrace the unexpected and say yes to Mentos freshness and fun.
Sources: *Kantar Brand Health Tracker, December 2020; **IRI L52 weeks ending 3.27.22 MULOC, Total Confection –excluding Twizzlers, Nutritional Outlook 2020 Flavor Trends, CoresightResearch Survey On The Impact of the Coronavirus on Consumer Behaviors, April 8, 2020
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely out of Erlanger, KY, where U.S. brands also include Airheads.