May 2023 – ERLANGER, KY. – Perfetti Van Melle USA, Inc., announces the introduction of Pure Fresh Strawberry Gum in the U.S. market. Already a global success in 58 countries, the team is delighted to bring this new fruity and fresh flavor to U.S. consumers.
Candy fans love Strawberry. It’s the number #1 flavor in non-chocolate confection, but there are few prevalent strawberry chewing gum options on the market today. Mentos Gum is here to change that. Fruit gum buyers enjoy trying different fruity flavors. With this in mind, we knew we had to deliver a new fruit-flavored gum that would make a lasting impact for the category and consumers.
“Pure Fresh Strawberry is the #1 Fruit flavor that we offer in our global Mentos Gum portfolio. We analyzed global loyalty card data, and saw that Pure Fresh Strawberry is driving category growth by attracting new consumers and creating category expansion through current consumers buying this gum in addition to other flavors*. For our US launch, we see an opportunity to own the strawberry flavor group within Gum, given the extraordinary taste of our product and our success overseas. We are confident our strawberry flavor will be a hit with gum consumers.” Said Craig Cuchra, VP of Marketing for Perfetti Van Melle North America.
Mentos Pure Fresh Strawberry Gum will be available toward the end of 2023, where Mentos Gum is sold. The suggested retail price is $4.49 for a 50-piece curvy bottle.
See how the world stays fresh with Mentos at mentos.com and say yes to fresh on Facebook, Instagram, Twitter and Tik Tok.
*Source: SIS data – analysis from loyalty cards from the biggest key account in the Netherlands, 2022-2023
Mentos is 1 of the 5 most popular refreshment candy brands in the world. It’s available in 160+ countries, providing refreshments to millions of consumers every day with a variety of gum, candy, and mint offerings. In the U.S. Mentos Gum is the fastest growing gum brand over the past 52 weeks*, has the highest gum loyalty**and is the *#4 gum brand in the U.S. chewing gum category*. In the U.S. mints category, Mentos has a strong iconic heritage that carries on with today’s consumers through YouTube and social media. Visit us.mentos.com to see current Mentos products and how we encourage everyone to embrace the unexpected and say yes to Mentos freshness and fun.
Sources: *Circana Scan Data, units sales, last 52 Weeks Ending 3/26/23 Total US MULO+C, **Circana, Total US MULO, L52 weeks data ending February 26, 2023, Perfetti OmniConsumer Scan Panel, NBD Aligned *
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely out of Erlanger, KY.