Erlanger, KY –(May 12, 2026) — Perfetti Van Melle USA, Inc. announces two new offerings from Mentos, expanding its gum and mints portfolio with formats designed for on‑the‑go freshness: Mentos Fresh Mint and Spearmint 10-Piece Gum and Mentos Cool Mints.
Mentos brings on‑the‑go convenience to the best‑selling Fresh Mint and Spearmint gum flavors with an irresistible new 10‑piece pack size. Designed to fit easily into purses, pockets, or backpacks, the compact bottle delivers fresh flavor anytime, anywhere. After a successful launch in select stores, the new size will be available to retailers nationwide this winter.
The 10‑piece bottle has seen a 110% increase in dollar sales compared to this time last year, with Fresh Mint 10-piece ranking as the #8 sales performer within the Mentos Gum U.S. portfolio. Source: Circana POS data L52W and L13W ending 3/29/26.
The launch builds on Mentos’ strong momentum in the gum category, where the brand continues to outperform both the category and its competitors across key measures. Mentos is outpacing the gum category in unit sales growth, front‑end sales velocity, and household penetration growth, reinforcing its ability to drive category expansion while converting trial into repeat purchase. With the #1 and #2 top-selling bottled gum items in the U.S. over the past 52 weeks, Mentos remains a proven leader in bottled gum performance. Source: Circana POS data ending 3/29/26.
“Mentos continues to win by combining great tasting freshness in forms and packs that fit today’s consumer needs and lifestyles,” said Jen Redmond, gum and mints category director for Perfetti Van Melle North America. “With the new Mentos gum 10-piece bottle and Mentos Cool Mints, we’re giving consumers more ways to stay fresh on-the-go, while providing retailers with powerful options that drive results in high-traffic candy and gum sets.”
Also joining the lineup, Mentos Cool Mints deliver sugar‑free, long‑lasting freshness in a convenient, portable tin. Each mint features a distinctive triangular, three-layer design with texture ridges and green tea extract for a uniquely refreshing experience. The compact tin makes Cool Mints ideal for everyday carry and on‑the‑go occasions.
Early consumer feedback for Mentos Cool Mints has been strongly positive. According to a Directions Research consumer use survey, 72% of consumers indicated intent to purchase after tasting, with Cool Mints scoring higher than leading peppermint competitors across purchase frequency, value, uniqueness, and overall liking.
About Mentos
Mentos has been ever present in pop culture since 1932, bringing freshness and delight with its iconic round shape gum and candy dragees in rolls and bottles. It’s currently available in 160+ countries, providing refreshments to millions of consumers every day with a variety of gum, candy, and mint offerings. Mentos is a global brand of Perfetti Van Melle, a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries.
About Perfetti Van Melle
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2025 Perfetti Van Melle Group reported net sales above € 4 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
MEDIA CONTACT:
Casey Kroger, Communications Manager
Casey.Kroger@perfettivanmelle.com