ERLANGER, KY – February 25, 2021 — Confectioner Perfetti Van Melle announces that Craig Cuchra has been named Vice President, Marketing for Perfetti Van Melle (U.S. and Canada) based in Erlanger, KY. Cuchra started his career with Perfetti Van Melle 15 years ago, with several roles in U.S. Marketing. For the last 6.5 years, he’s...
ERLANGER, KY – Building on the long-term success of Airheads Xtremes belts and bites AND Airheads Blue Raspberry bars, Perfetti Van Melle is putting them together to introduce a blast of tangy, sweetly sour flavor in Airheads Xtremes Bluest Raspberry Bites and Airheads Xtremes Bluest Raspberry Belts candies. Shipping began in November 2019. Both Bluest Raspberry items, with a patriotic red, white and blue color combination, give consumers a little extra of what they love from Airheads to satisfy their sweet, and...
ERLANGER, KY – Mentos, with the #2 Highest loyalty in the category, is introducing Mentos Pure Fresh Big Bottle gum. Coming in the flavors of Fresh Mint or Spearmint, 100 pieces of Mentos Pure Fresh Gum in an extra-large bottle offers amazing value to the loyal Mentos gum consumer. Mentos Pure Fresh Gum 7 oz. Curvy XL bottles come in a 6-count showcase (SRP: $4.10). See how...
ERLANGER, KY – Introducing Mentos CleanBreath Big Bottle,150 pieces of Mentos CleanBreath hard mints in a large bottle that offers amazing value to the Mints consumer with 30 minutes of intense freshness. This new large size is part of the trade up trend toward giving loyal consumers better value. Available in intense Peppermint and Wintergreen flavors, each 3.6 oz. bottle has an SRP of $3.59 and has 4 bottles in each display box. See how the...
ERLANGER, KY – Introducing NEW Airheads Filled Ropes, a new way to enjoy Airheads candy that offers consumers 5 delicious flavors in every pack—for 5 times the fun! If you ask us, you can never play enough or get enough flavor, and that’s why we’re introducing this bendy, twisty, colorful rope candy. It’s sure to delight consumers with its deliciously sweet sugar coating, a tangy chewy outer shell and a...