Hip-hop artists have helped pedal everything from soft drinks to sneakers to sports cars. Now, the music is being used to promote the ultimate consumer pastime— chewing gum. Mentos Gum, to be specific. In a marketing activation it hopes will spread across social media, Mentos parent company Perfetti Van Melle surprised Sam Jeschke, a...
ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle is excited to share news of three innovations: Mentos Pure Fresh Gum Velcro™ Wallet, Mentos Share-A-Bowl, and Mentos Always White Gum. These are just three of several new Mentos innovations we’re celebrating at this year’s Sweets and Snacks Expo. Be sure to...
ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle has just brought Airheads fantastically fruity goodness to the sugar-free gum category. The tremendously tangy, playfully chewy chew of Airheads Gum is currently hitting the shelves of retailers across North America. Available in our three most popular flavors—watermelon, cherry and blue raspberry—Airheads...
ERLANGER, KY – Perfetti Van Melle loves to surprise and delight consumers. Always innovating what confectionery can do, we have expanded our tremendously tangy, playfully chewy Airheads lineup. During this year’s Sweets and Snacks Expo, we’re announcing our new Airheads White Mystery Bites, expansion of our stand-up bag offerings for Airheads Xtremes Bites, Airheads...
FRANKFORT, KY – $11 million investment will bring additional manufacturing to Boone County Gov. Matt Bevin today announced candymaker Perfetti Van Melle USA, which produces Airheads, Mentos and other popular brands, will expand its manufacturing plant near Erlanger with an $11 million investment bringing 70 new full-time jobs. “This announcement of new jobs and...