
DJ Khaled Teams Up With Mentos Gum for Free Concert Giveaway Challenge
Hip-hop artists have helped pedal everything from soft drinks to sneakers to sports cars. Now, the music is being used to promote the ultimate consumer pastime— chewing gum. Mentos Gum, to be specific. In a marketing activation it hopes will spread across social media, Mentos parent company Perfetti Van Melle surprised Sam Jeschke, a...