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DJ Khaled Teams Up With Mentos Gum for Free Concert Giveaway Challenge

August 31, 2017   Hip-hop artists have helped pedal everything from soft drinks to sneakers to sports cars. Now, the music is being used to promote the ultimate consumer pastime— chewing gum. Mentos Gum, to be specific. In a marketing activation it hopes will spread across social media, Mentos parent company Perfetti Van Melle surprised Sam Jeschke, a...

Perfetti Van Melle continues to innovate Mentos products

May 19, 2017   ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle is excited to share news of three innovations: Mentos Pure Fresh Gum Velcro™ Wallet, Mentos Share-A-Bowl, and Mentos Always White Gum. These are just three of several new Mentos innovations we’re celebrating at this year’s Sweets and Snacks Expo. Be sure to...

Announcing Airheads Gum from Perfetti Van Melle

May 19, 2017   ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle has just brought Airheads fantastically fruity goodness to the sugar-free gum category. The tremendously tangy, playfully chewy chew of Airheads Gum is currently hitting the shelves of retailers across North America. Available in our three most popular flavors—watermelon, cherry and blue raspberry—Airheads...

Perfetti Van Melle offering more Airheads chewy goodness

May 19, 2017   ERLANGER, KY – Perfetti Van Melle loves to surprise and delight consumers. Always innovating what confectionery can do, we have expanded our tremendously tangy, playfully chewy Airheads lineup. During this year’s Sweets and Snacks Expo, we’re announcing our new Airheads White Mystery Bites, expansion of our stand-up bag offerings for Airheads Xtremes Bites, Airheads...

Candy Giant Perfetti Van Melle to add production, 70 jobs in Northern Kentucky

March 30, 2017   FRANKFORT, KY – $11 million investment will bring additional manufacturing to Boone County Gov. Matt Bevin today announced candymaker Perfetti Van Melle USA, which produces Airheads, Mentos and other popular brands, will expand its manufacturing plant near Erlanger with an $11 million investment bringing 70 new full-time jobs. “This announcement of new jobs and...

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