ERLANGER, KY – Local confectionery company Perfetti Van Melle is pleased to announce that the company’s Marketing Department has been recognized as one of the 2017 Ad Age Best Places to Work. Ad Age partnered with Best Companies Group to identify companies, or departments within companies, that have excelled in creating quality workplaces for...
University of Wisconsin-Madison freshman Sam Jeschke meets tens of thousands using Mentos Gum and converts surprise challenge into a year of free tuition ERLANGER, Ky. (September 6, 2017) — On college campuses nationwide, welcome week activities are designed to help incoming freshmen meet their new classmates. But thanks to Mentos Gum, no other freshman in...
Hip-hop artists have helped pedal everything from soft drinks to sneakers to sports cars. Now, the music is being used to promote the ultimate consumer pastime— chewing gum. Mentos Gum, to be specific. In a marketing activation it hopes will spread across social media, Mentos parent company Perfetti Van Melle surprised Sam Jeschke, a...
ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle is excited to share news of three innovations: Mentos Pure Fresh Gum Velcro™ Wallet, Mentos Share-A-Bowl, and Mentos Always White Gum. These are just three of several new Mentos innovations we’re celebrating at this year’s Sweets and Snacks Expo. Be sure to...
ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle has just brought Airheads fantastically fruity goodness to the sugar-free gum category. The tremendously tangy, playfully chewy chew of Airheads Gum is currently hitting the shelves of retailers across North America. Available in our three most popular flavors—watermelon, cherry and blue raspberry—Airheads...