ERLANGER, Ky. — April 20, 2026 — In a time before social media made “main character energy” a thing, kids across America were expressing themselves through bold flavors, neon colors and a little playful weirdness. One candy helped define that era: Airheads. As Airheads celebrates its 40th birthday in 2026, the iconic fruity taffy is...
ERLANGER, KY – October 21, 2025 — Confectioner Perfetti Van Melle announces the appointment of Kim Yansen as Head of Sales, U.S. Kim joins the company with more than two decades of experience in sales and marketing leadership across some of the world’s most iconic consumer brands. In her role as a key member...
ERLANGER, KY – September 23, 2025 – Perfetti Van Melle, the makers of the iconic Airheads® Xtremes candy, and Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, have come together from both sides of the Ohio River to launch two bold, flavor-packed frozen creations in celebration of the America’s River...
ERLANGER, KY – Aug. 11, 2025 — Back by popular demand: the Airheads “head inflation” campaign that captivated Americans’ imaginations in the early 2000s. Inspired by fan nostalgia and driven by consumer insights, Airheads and its creative agency of record, Highdive, are bringing back the iconic concept with a fresh, modern edge. The videos,...
ERLANGER, KY – August 6, 2025 — Perfetti Van Melle is proud to unveil TriDifferent, a new creative platform for Trident Gum designed to inspire Gen Z to break away from sameness and try something new — starting with a piece of gum. TriDifferent is Trident’s new creative lens, encouraging audiences to embrace the...