ERLANGER, KY – August 6, 2025 — Perfetti Van Melle is proud to unveil TriDifferent, a new creative platform for Trident Gum designed to inspire Gen Z to break away from sameness and try something new — starting with a piece of gum. TriDifferent is Trident’s new creative lens, encouraging audiences to embrace the...
ERLANGER, KY – July 14, 2025 — Confectioner Perfetti Van Melle announces it has named Leticia Vescovi as Vice President of Human Resources for the company’s Americas business unit, reporting to Sylvia Buxton, president and CEO of Perfetti Van Melle Americas Business Unit. Vescovi joins in a newly created role which reflects the company’s...
Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA, Inc. announces that its newest Airheads Xtremes flavor, Very Berry, is available for shipping to U.S. retailers after a successful exclusive launch at a major U.S. convenience retail chain. Xtremes Very Berry Belts 2oz packs are available for shipping now with other packing options including...
Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA announces the return of the popular Bubblicious bubblegum, long-loved by kids and adults for its big bubbles and great flavor. The brand has launched a new 5-piece original bubblegum flavor and added even more flavor to the Bubblicious watermelon gum that has been a...
Erlanger, KY – (May 5, 2025) Perfetti Van Melle USA, Inc. announces that its newest gum flavor, Trident Vibes Cotton Candy, is now available for shipping to U.S. retailers after a successful exclusive 6-month launch at a major U.S. mass retail chain. Retailers can experience it at the Perfetti Van Melle booth at the...