Erlanger, KY – The iconic Mentos and cola experiment has been refreshed with the introduction of the ‘Mentos Fizzooka,’ a custom rocket launcher that leverages the famously fizzy reaction for explosive fun. Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will...
New Airheads Sour Bars Hit Store Shelves Erlanger, KY – (Nov. 19, 2024) Sour candy enthusiasts can now get their hands on Airheads Sour Bars—the newest offering from confectioner Perfetti Van Melle USA. This fun new spin on a long-loved classic is in response to the growing sour candy trend. Available nationwide in both...
MIKE GOMES NAMED VP of SUPPLY CHAIN NORTH AMERICA FOR PERFETTI VAN MELLE ERLANGER, KY – NOVEMBER 12, 2024 — Confectioner Perfetti Van Melle announces it has named Mike Gomes as Vice President of Supply Chain North America, reporting to Sylvia Buxton, President/CEO of the company’s Americas business unit. Gomes takes over the responsibility...
Perfetti Van Melle’s Sylvia Buxton Inducted into NCSA Candy Hall of Fame Erlanger, KY – (Oct. 30, 2024) Congratulations to Sylvia Buxton, President and CEO of Perfetti Van Melle Americas Business Unit, who has been inducted into the 2024 National Candy Sales Association (NCSA) Candy Hall of Fame. The ceremony took place on Saturday,...
Perfetti Van Melle Makes “Sweet” Donation to Caritas Resource Center Rockford, IL – (Oct. 2, 2024) This week, Perfetti Van Melle has made a $20,000 donation to Caritas Community Resource Center as part of the company’s “Sweetening Our Communities” campaign. The global confectionery manufacturer, known for brands such as Airheads Mentos, Trident, and more,...