Sylvia Buxton has been named president and CEO of Perfetti Van Melle North America, based in Erlanger. By Bill Cieslewicz – Managing editor, Cincinnati Business Courier A Boone County-based candy manufacturer has a new leader. Sylvia Buxton has been named president and CEO of Perfetti Van Melle North America effective Aug. 17. Buxton will...
Putting the old free-sample tactic into overdrive By Robert Klara Long ago, before the internet was invented, brands hoping to attract new customers cooked up the idea of handing out free samples. It remains a tried- and-true method for many brands today. Dunkin’ Donuts and Krispy Kreme hand out free donuts on National Donut...
News 5 anchors Mike Dardis and Sheree Paolello shared a great report on Perfetti Van Melle’s 2017 Community Day.
Local 12 News reporters had a good time reporting that Perfetti Van Melle employees wouldn’t be turning up for work the morning of September 18, 2017. Of course, they turned up—big time. It just wasn’t “business as usual.”