Perfetti Van Melle USA Inc., the maker of Airheads and Mentos, has signed a lease for half of Erlanger Commerce Center I, where the company will relocate its warehousing operations. Perfetti Van Melle signed a lease for about 390,000 square feet of space in the building located at 650 Erlanger Road. Stephanie Creech, spokeswoman...
By Douglas Yu Sylvia Buxton will become CEO of Perfetti Van Melle North America later this month. Confectioner Perfetti Van Melle (PVM) has announced that Sylvia Buxton will succeed Mehmet Yuksek to be its North America’s president and CEO, effective August 17. The company said Buxton is an “accomplished marketing and business leader with...
Sylvia Buxton has been named president and CEO of Perfetti Van Melle North America, based in Erlanger. By Bill Cieslewicz – Managing editor, Cincinnati Business Courier A Boone County-based candy manufacturer has a new leader. Sylvia Buxton has been named president and CEO of Perfetti Van Melle North America effective Aug. 17. Buxton will...
Putting the old free-sample tactic into overdrive By Robert Klara Long ago, before the internet was invented, brands hoping to attract new customers cooked up the idea of handing out free samples. It remains a tried- and-true method for many brands today. Dunkin’ Donuts and Krispy Kreme hand out free donuts on National Donut...