May 2023 – ERLANGER, KY. – Perfetti Van Melle USA., Inc. announces its Mentos® Fruit Mints with Vitamins, a new sugar-free hard mint that provides vitamins B6, B12 and C.
Mentos Fruit Mints with Vitamins, is a new and innovative hard mint. It’s the first Mentos mint to deliver a cooling sensation and offer a vitamin blend. This Cool Fruity Mix features three delicious mint flavors: berry, strawberry, and orange. The serving size is 4 mints, which provides:
- 30% of the recommended daily value of vitamin B6.
- 15% of the recommended daily value of vitamin C
- 50% of the recommended daily value of vitamin B12.
“We see strong performance results with our Mentos hard mints as well as our newer Mentos Gum with Vitamins portfolio. As we look at trends, we continue to see an emphasis from consumers and retail partners on health and well-being, so we felt we needed to create a hard mint that could deliver functional benefits,” said Craig Cuchra, VP of Marketing for Perfetti Van Melle North America. “The new Mentos Fruit Mints with Vitamins is an incredibly unique product; not only do the mints taste fantastic, but consumers will benefit from added vitamins.”
Mentos Fruit mints with Vitamins will be available where Mentos mints are sold in the U.S. in 2024. The suggested retail price is $3.99 for a 150-piece bottle.
Mentos is 1 of the 5 most popular refreshment candy brands in the world. It’s available in 160+ countries, providing refreshments to millions of consumers every day with a variety of gum, candy, and mint offerings. In the U.S. Mentos Gum is the fastest growing gum brand over the past 52 weeks*, has the highest gum loyalty**and is the *#4 gum brand in the U.S. chewing gum category*. In the U.S. mints category, Mentos has a strong iconic heritage that carries on with today’s consumers through YouTube and social media. Visit us.mentos.com to see current Mentos products and how we encourage everyone to embrace the unexpected and say yes to Mentos freshness and fun.
Sources: *Circana Scan Data, units sales, last 52 Weeks Ending 3/26/23 Total US MULO+C, **Circana, Total US MULO, L52 weeks data ending February 26, 2023, Perfetti OmniConsumer Scan Panel, NBD Aligned *
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.