Erlanger, KY – The iconic Mentos and cola experiment has been refreshed with the introduction of the ‘Mentos Fizzooka,’ a custom rocket launcher that leverages the famously fizzy reaction for explosive fun. Created by Mentos and BBH London, this outlandish invention, which resembles a giant roll of Mentos attached to a cola bottle, will make its debut on the popular gaming platform Fortnite Creative, bringing a fresh and playful twist to the gaming world.
Over the next two weeks, Mentos Fizzookas will be dropped into some of the most popular Fortnite Creative maps: ‘Piece Control 2v2’, ‘Piece Control 1v1’, ‘Troll Bed Wars’, and ‘Sky Wars’, with a combined audience of over a million players per day, on average.
It’s the first branded tactical item to appear in Fortnite Creative. Mentos worked with individual map creators to ensure the Mentos Fizzooka offered gamers a fresh alternative to their usual arsenal that was both fun to play with and tactically effective.
In Fortnite Creative, gamers can build structures to hide from opponents and also quickly gain a height advantage, but they’re a divisive topic for many who feel it prioritizes building skills over the freewheeling shootout nature of the game.
The Mentos Fizzooka can blast opponents across the map and is the only Fortnite launcher that has been designed specifically to wipe out player builds with a single shot. So, for those gamers who are tired of being taken out by snipers hiding on top of tall buildings, the playing field is about to be leveled, quite literally.
The Mentos Fizzooka represents the latest and most ludicrous chapter in the rich internet history of Mentos and cola experiments. The experiment first came to fame in 1999 and has been a mainstay on YouTube, TikTok and social media sites ever since. And now with the invention of the Mentos Fizzooka, it seems there’s still plenty of fizz left in the famous experiment.
Hugues Leydier, Senior Global Brand Communications and Activation Manager, Mentos: “Mentos is all about refreshing the everyday, so what could be better than refreshing the original Mentos and cola experiment and shaking up the world of gaming at the same time.”
Mentos also tasked famed YouTube creators, The Hacksmith, with creating a turbocharged IRL version. The real-life Mentos Fizzooka is over 3 feet long and can shoot a soda geyser with the force of a firehose.
In a video posted on YouTube, The Hacksmith demonstrated that the Mentos Fizzooka was even powerful enough to knock down a small shed. An additional 30 replica Mentos Fizzookas have been manufactured and sent to influencers around the globe to try out for themselves.
PLAY NOW:
Piece Control 1v1: 8298.6891.9930
Troll Bed Wars: 9783.9810.3294
Sky Wars: 8941.6343.6367
Editor’s note: This is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc.
CREDITS
Mentos Chief Commercial Officer: Roel Nouws
Global Marketing Director – Mentos: Riccardo Natale
Global Marketing Manager – Mentos: Agnieszka Bielecka Beszterda
Senior Global Brand Communications and Activation Manager – Mentos: Hugues Leydier
BBH
Campaign title: Mentos Fizzooka
Advertising agency: BBH London
CCO: Alex Grieve
Executive creative director: Felipe Guimaraes
Creative directors: Stu Royall & Phil Holbrook
Copywriter: Lawrence Bushell
Art director: Luke Till Designer: Liam Thomas
Planner/s: Laura Casado Cisa / Molly Chen
Business Lead: Patrick Farrall
Senior Account Director: Laura Huber
Account manager: Sheryce Brown
Account executive: Matilda Hindler-Lowe
Agency producer: Tash Allen
Production
Digital with build/animation with Fortnite Creative: Metavision & Beyond Creative
Influencer outreach: Metavision
Product development of physical Fizzooka: We Make Stuff Happen
Media strategy Wavemaker Global
Global Client Partner – Josephine Pike
Global Gaming Director – Pete Basgen
Global Strategy Director – Chris Worrell
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About Mentos
Mentos has been ever present in culture since 1932, bringing freshness and delight with its iconic round shape gum and candy dragees in rolls and bottles. It’s currently available in 160+ countries, providing refreshments to millions of consumers every day with a variety of gum, candy, and mint offerings. Mentos is part of Perfetti Van Melle (PVM), a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse and most loved products. The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2023 Perfetti Van Melle Group reported net sales close to € 3.5 billion.
About BBH
Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative agencies. Founded in London in 1982, we now also have offices in Dublin, New York, Mumbai, Singapore, Stockholm and Shanghai.
For 42 years BBH has made the public laugh, cry and their hearts flutter; we’ve made endlines, headlines, history, celebs and number ones in the charts – all to help our clients win at what they do.
Our logo, the black sheep, represents our Zag philosophy – our belief in the power of difference. This BBH thinking, combined with our craft and creative conviction, has secured BBH clients including Audi, Burger King, Paddy Power, the Premier League and Tesco.