Chupa Chups Introduces XXL Trio Lollipop, the Only Dual-Flavor Gum Pop on the U.S. Market

May 2022 – ERLANGER, Ky. – Perfetti Van Melle USA, Inc., introduces the Chupa Chups XXL Trio, a large, multilayered lollipop with great tasting bubblegum inside, that will be available in the U.S. market in November 2022. The XXL Trio lollipop is uniquely the only gum-filled pop in the U.S. with two unique flavor layers. This multi flavor, multi-sensory experience is a trend among consumers that’s driving tremendous growth in total non-chocolate. Chupa Chups is the #2 ranked lollipop brand worldwide1.

The Chupa Chups Trio XXL will feature four great flavor combinations in a large 1oz. lollipop wrapped in the iconic and brightly colored Chupa Chups graphic wrappers: Cola Lemon, Strawberry Kiwi, Mango Orange, and Tutti Frutti Pineapple.

“Consumers are looking for added benefit to their lollipop experience, and with the XXL Trio lollipops, Chupa Chups will continue to bring well-received variety, excitement and a premium feel to the fast-growing lollipop segment in the U.S.,” said Craig Cuchra, Vice President of Marketing, Perfetti Van Melle USA. “With many large retailers now carrying the Chupa Chups brand in the U.S., we’ve seen tremendous success with consumers across the country falling in love with its taste, quality, rich heritage and fun.”

The SRP for the Chupa Chups XXL Trio lollipop is $0.59-$0.69 per 1.02oz (29g) unit, and each showbox has 48 lollipops. Available: November 2022.

In 2021, Perfetti Van Melle U.S.A., Inc. took over U.S. distribution and marketing of the company’s Chupa Chups Lollipops that already enjoy tremendous popularity around the globe. In a brief time in the U.S., the Chupa Chups brand already gaining popularity in stores and online by outperforming category growth in MULOC and ranking #6 among Total Lollipops on Amazon.com2. Total Lollipops MULOC hit an all-time high in 2021 at $510 million in sales3 and is fast-growing in the U.S. Lollipops segment of the Non-Chocolate Candy category4.

Chupa Chups is excited to offer U.S. retailers the XXL Trio Lollipop in additional to other Chupa Chups pack formats and most-loved flavor such as its ‘Best of’ Drum Display, Chupa Chups Laydown bags in CREMOSA and ‘Best Of’ flavor assortments, and Mini-Chups.

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1 Nielsen GT1, MAT ending DEC 2020

2 Edge Amazon data, 13 weeks ending 3.12.22

3 IRI Scan Data, CY 2016-2021, YTD 2022 ending 2.27.22

4 MULOC – IRI data, 13 weeks ending 3.27.22

 About Chupa Chups

Chupa Chups has been conquering the heart and taste of kids and teens since 1958 with a vibrant, forever fun appeal and unusual flavors. The brand has become world famous for its round lollipops in many flavors and the flower shaped logo designed by the famous artist Salvador Dalí in the late sixties. Today the Chupa Chups Lollipops are available in more than 108 countries and a top-ranked lollipop brand worldwide.


About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely out of Erlanger, KY.