Chupa Chups Brings Power of Sour to USA Lollipop Fans in 2024

Chupa Chups Brings Power of Sour to USA Lollipop Fans in 2024

May 2024 – ERLANGER, KY – Perfetti Van Melle USA, Inc. announces that its Chupa Chups
brand — the #1 biggest lollipop brand worldwide* – is bringing the trending power of sour candy
to its USA lineup this year. The Chupa Chups Sour lollipops will make its U.S. debut at the
Perfetti Van Melle booth at the NCA Sweets & Snacks Expo in May 2024, and they are
expected to be available to ship to U.S. retail in September 2024.

Pucker up for the perfectly balanced sour flavor fun with sour Strawberry, sour Lemon and
sour Green Apple Chupa Chups. Pictured above is the 10-count peg bag with a mix of these
flavors. The three sour flavors will also be available in a 25-count laydown bag.
Circana data shows sour candy in the U.S. is growing in dollars and volume ahead of the candy
category, and that sour lollipops grown at double the rate of regular lollipops and are 30%
incremental to the category**.

“Craig Cuchra, VP of Marketing for Perfetti Van Melle North America, noted that “consumers
already love Chupa Chups flavorful Classic and Cremosa lollipops, Chupa Chups is the fastest
growing in lollipop in the USA*** and we know sour candy is a huge trend among consumers.
With our new Sour Chupa Chups lollipops, U.S. retailers and consumers are in for a sweet and
sour win.”

Suggested retail price: $1.99 for 10-count peg bag; $3.99 for 25-count lay down bag.

* GTX – 29 countries – P1 2024 vs PY)
** Circana POS, MULOC, FY’23; Circana Assortment Optimization Model, MULO, L52w ending 3/17/24
*** Circana, FY23 Dollar Sales vs 3YA, brands with ACV >15pts


About Chupa Chups
Chupa Chups has been conquering the heart and taste of kids and teens since 1958 with a vibrant,
forever fun appeal and unusual flavors. The brand has become world famous for its round lollipops in
many flavors and the flower shaped logo designed by the famous artist Salvador Dalí in the late sixties.
Today the Chupa Chups Lollipops are available in more than 108 countries and are the #1 biggest lollipop brand worldwide, as well as the fastest growing lollipop brand in the USA. Visit Chupa Chups USA online.

About Perfetti Van Melle
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery
and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.

The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2023 Perfetti Van Melle Group reported net sales close to € 3.5 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.


Holly Ingram, Communications Director