Category: press releases

Introducing New Airheads Filled Ropes to Help You Play More, Play Delicious

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ERLANGER, KY – Introducing NEW Airheads Filled Ropes, a new way to enjoy Airheads candy that offers consumers 5 delicious flavors in every pack—for 5 times the fun! If you ask us, you can never play enough or get enough flavor, and that’s why we’re introducing this bendy, twisty, colorful rope candy. It’s sure to delight consumers with its deliciously sweet sugar coating, a tangy chewy outer shell and a soft… Read more »

Fruit-tella debuts in U.S. with Soft Gummies in growing Better-For-You category

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Real fruit puree 1st ingredient means indulgent taste and freedom to enjoy every day  ERLANGER, KY – Perfetti Van Melle U.S.A., Inc. announces the first all new Fruit-tella product to launch in the U.S., Fruit-tella Soft Gummies. It’s a flavorful fruity candy innovation to meet the growing market of millennial families and their children craving tasty Better-For-You sweet indulgence options. Two fruit flavor combinations of Fruit-tella Soft Gummies will hit store shelves starting in November 2020 in 2 peg bag sizes, 3.2 oz and 5 oz. Fruit-tella Soft Gummies will join… Read more »

Sylvia Buxton Named President & CEO, Perfetti Van Melle North America

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ERLANGER, KY – Confectioner Perfetti Van announces that, effective August 17, Sylvia Buxton has been named President and CEO of Perfetti Van Melle North America. Buxton is successor to Mehmet Yuksek, who last month announced he would be leaving Perfetti Van Melle and his position as President and CEO, North America. Buxton is an accomplished… Read more »

Airheads Paradise Blends

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ERLANGER, KY – Perfetti Van Melle is introducing new Airheads Paradise Blends, available in Airheads Mini Bars, Bites and Gum. Airheads has taken its well-loved, playfully delicious chewy bar and packed it full of paradise goodness. Airheads Paradise Mini Bars and Bites include flavors: Raspberry Lemonade, Citrus Rush, Cherry Pineapple Blast, Blue Hawaiian and White Mystery. New Airheads Paradise Gum features the Raspberry… Read more »

Perfetti Van Melle Sponsors 9th Annual Community Day

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By closing its entire US operations for one day, Perfetti Van Melle’s 370+ employees will provide more than 2,960 volunteer hours to two area non-profits. ERLANGER, KY – Local confectioner Perfetti Van Melle will close its US headquarters in Erlanger, as well as its Hebron facility, on Monday, September 10 as company employees once again… Read more »

Dan Hamilton Named Vice President, Sales Perfetti Van Melle US

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ERLANGER, KY – Local confectioner Perfetti Van Melle announces that Dan Hamilton has recently joined Perfetti Van Melle as Vice President, Sales (US and Canada). A 1986 graduate of the University of North Carolina in Chapel Hill, Hamilton holds a BS in criminal justice with a minor in political science. He is an experienced sales… Read more »

Sylvia Buxton Named President & Ceo, Perfetti Van Melle North America

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ERLANGER, KY – Confectioner Perfetti Van announces that, effective August 17, Sylvia Buxton has been named President and CEO of Perfetti Van Melle North America. Buxton is successor to Mehmet Yuksek, who last month announced he would be leaving Perfetti Van Melle and his position as President and CEO, North America. Buxton is an accomplished… Read more »

Mehmet Yuksek To Leave Perfetti Van Melle North America

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ERLANGER, KY – Confectioner Perfetti Van Melle announces that, effective August 17, Mehmet Yuksek leave his position as President and CEO of Perfetti Van Melle North America. Until Perfetti Van Melle Group Leadership has identified a successor, Fred King, CFO of Perfetti Van Melle North America, will serve as interim CEO. With more than 21… Read more »