Erlanger, KY — May 12, 2026 — Perfetti Van Melle USA, Inc. announces the launch of Bubblicious Gummy Gum, an innovation that brings chewy candy and classic bubble gum together in one playful piece. Available at retailers nationwide this winter, Bubblicious Gummy Gum offers a fresh, unexpected take on bubble gum through a first‑of‑its‑kind dual‑texture experience.
Gummy Gum brings a fun, multisensory twist to the iconic bubble gum by pairing a soft, chewy gummy texture with the familiar bounce of classic gum. Flavor offerings include Strawberry Orange, bursting with bold strawberry and orange flavor, and Watermelon Original, delivering a juicy, sweet burst of classic watermelon with a soft gummy base and a playful bubble gum finish that Bubblicious fans expect.
“We wanted to rethink bubble gum by making the chewing experience more playful and surprising,” said Jen Redmond, gum and mints category director for Perfetti Van Melle North America. “Gummy Gum was one of those ideas that instantly felt like fun. It delivers a multisensory experience, while still celebrating what people have always loved about Bubblicious: big bubbles and great flavor.”
Early consumer feedback shows strong excitement for Bubblicious Gummy Gum. According to Market Vision consumer research, 86% of consumers indicated they are highly likely to purchase, with 91% indicating that it’s a highly unique product and 86% indicating that it would be fun to chew.
This innovation follows the 2025 relaunch of Bubblicious Bubble Gum and Watermelon flavors, longtime favorites among kids and adults alike. With Gummy Gum, Bubblicious continues to reimagine what bubble gum can be by blending playful textures, bold flavors, and modern innovation into a standout chewing experience.
About Bubblicious
Bubblicious was invented in the United States in 1977 and became a staple in the bubblegum category, known for its soft and chewy texture and long-lasting flavors. In 2023, Perfetti Van Melle Group B.V., one of the world’s largest manufacturers, distributors and marketers of confectionery and chewing gum, acquired Bubblicious.
About Perfetti Van Melle
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2025 Perfetti Van Melle Group reported net sales above € 4 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
MEDIA CONTACT:
Casey Kroger, Communications Manager
Casey.Kroger@perfettivanmelle.com