Announcing Airheads Gum from Perfetti Van Melle

ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle has just brought Airheads fantastically fruity goodness to the sugar-free gum category. The tremendously tangy, playfully chewy chew of Airheads Gum is currently hitting the shelves of retailers across North America. Available in our three most popular flavors—watermelon, cherry and blue raspberry—Airheads Gum boasts Micro-Candies, an enabler of the powerful flavor, packing playful fruit-popping bursts as you chew. Airheads Gum is available at an SRP of $1.19 and comes in a 14-piece pack that slips easily into a purse or a pocket.

Airheads Gum—Unwrap the fun and play delicious!

About Airheads
Airheads is a brand long-loved by people of all ages for its chewy texture, tangy fruit flavors, and bright colors. Airheads were invented in the USA and are available in original bar form as well as chewy and intense bite-size pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are also available. Airheads are perfect for a quick treat, social gatherings and for sharing with others. They can be purchased at many convenience, drug, club and grocery retailers.

About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent and Big Babol. The group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.