Erlanger, KY – (June 22, 2026) — The fighting game community’s biggest weekend is getting a little sweeter. Airheads is joining Evo 2026 as a first-time sponsoring partner and the event’s official candy sponsor, with fan rewards, free candy and the debut of the new Airheads Air Cam, a fan-focused activation that will capture some of the biggest moments from the tournament floor.
From badge pickup through championship finals, Airheads will show up where fans are at Evo 2026, creating opportunities to enjoy their favorite flavors and celebrate alongside one of gaming’s most passionate communities.
The partnership begins at registration, where Airheads Street Team members will welcome attendees with free samples and surprise opportunities to score up to 40% off official Evo merchandise in honor of the brand’s 40th birthday. Additional fan-focused moments and giveaways throughout the weekend will reward players and spectators while keeping the focus on the competition.
“A new challenger has entered one of the most iconic events in gaming,” said JR Reall, Senior Brand Manager for Airheads at Perfetti Van Melle North America. “As Airheads celebrates 40 years, we’re excited to join fans where they already come together to compete, connect and share what they love. Whether you’re stepping up for your next match or watching from the crowd, we hope Airheads adds a little extra fun to the experience.”
Airheads will maintain a presence across the venue, connecting with fans during one of the biggest weekends in competitive gaming.
About Airheads
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and iconic colors. Invented in Erlanger, KY, Airheads are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are available. Airheads are perfect for a quick treat, social gatherings and for sharing with others.
About Perfetti Van Melle
Perfetti Van Melle (PVM) is a privately owned company that manufactures and distributes confectionery and chewing gum in more than 150 countries. PVM is a global leader in the confectionery industry, thanks to delighting consumers around the world with its innovative, diverse, and most loved products.
The company boasts a diverse portfolio of iconic local and internationally recognized brands cherished by generations such as Mentos, Chupa Chups, Alpenliebe, Airheads, Center, Fruit-tella, Big Babol, Vivident, Golia, Vigorsol, Smint and Frisk. In addition, Trident, Hollywood, Dentyne, Stimorol, V6 and Bubblicious in the United States, Canada, and Europe. In 2025 Perfetti Van Melle Group reported net sales above € 4 billion. U.S. operations are based in Erlanger, KY with factories in Erlanger and Rockford, IL.
MEDIA CONTACT:
Casey Kroger, Communications Manager
Casey.Kroger@perfettivanmelle.com