What do you get when you cross a deeply beloved candy (Mentos) with the superstar of the quick-dry nail polish world (Sally Hansen® Insta-Dri® )? A color explosion of fresh, fruity, and crave-worthy assortment of limited-edition shades worthy of the world’s number one mint.
“Sally Hansen® Insta-Dri® x Mentos pairs two iconic brands in an irresistibly sweet collaboration,” said Celia Tombalakian, Vice President, Global Marketing for Sally Hansen®. “Together, we’ve brought the fun, freshness, and fruitiness to the nail polish category – just in time for Spring.” Sally Hansen joins a carefully selected group of partners expanding the iconic and beloved Mentos brand into new product categories. Mentos and Sally Hansen were brought together by Mentos’ Licensing Agency, Lisa Marks Associates (LMA).
“We are truly wowed by the way Coty has captured the spirit of the Mentos brand in this original and playful Sally Hansen x Mentos collection with its stunning spring colors”, says Christine Cool, Area Licensing Manager of Perfetti Van Melle.
Lisa Marks, President of Lisa Marks Associates, added “we are thrilled to announce this significant partnership with two brand leaders, which infuses the fun colors and personality of Mentos with Sally Hansen’s incredibly popular quick-dry nail polish. This special collection is sure to be loved by fans of both brands around the globe.”
Sally Hansen® Insta-Dri®, the #1 quick-dry polish in the United States, features a 3-in-1 formula with a built-in base and topcoat for streak-free shine that dries in just 60 seconds. The Insta-Dri® brush provides full coverage in just one stroke, so switching-up your nail vibe “just like that” is effortless and fun. One stroke, one coat.
Mentos, produced by Perfetti Van Melle Benelux, B.V., is the number one global mint brand and has been a leader in the market for 88 years with placement in over 150 countries.
The Sally Hansen® Insta-Dri® x Mentos limited edition “sweet treats for Spring” collection, a mix of brights and pastels in glitter, crème, and pearl finishes, features 8 shades with color-matched caps:
- The Freshmaker: A bright white flecked with blue glitter that’s just “so Mentos.”
- Confection Perfection: A dream crème in punchy pink.
- You’re The Zest: A light and luscious, lemony crème.
- Orange You A Peach: A peachy slice of pastel crème.
- Fuchsia Fizz: A pearl pink that nods to Mentos metallic wrappers.
- Cutie Fruitie: A mix of fruity glitter that’s like a party in a bottle.
- Peppermint Dandy: A sky’s-the-limit blue crème.
- Mint To Be: An apple green crème with a touch of tartness.
The Sally Hansen Insta-Dri® x Mentos collection will be available on 3/1/21 for $5.59 . For more information, please visit SallyHansen.com.
For more information, please contact:
Susan Biegacz / firstname.lastname@example.org or
Rebecca Gilpin / Rebecca_Gilpin@cotyinc.com