ERLANGER, KY – Introducing NEW Airheads Filled Ropes, a new way to enjoy Airheads candy that offers consumers 5 delicious flavors in every pack—for 5 times the fun! If you ask us, you can never play enough or get enough flavor, and that’s why we’re introducing this bendy, twisty, colorful rope candy. It’s sure to delight consumers with its deliciously sweet sugar coating, a tangy chewy outer shell and a soft flavor blast center.
Airheads Filled Ropes are preferred by consumers 2-to-1 over its top competitor, according to a quantitative consumer study. Consumers also love the 5-flavor variety in Airheads Filled Ropes, with favorite Airheads tangy flavors including Bluest Raspberry, Cherry, Watermelon, Strawberry, and Orange!
“Our research indicates this latest Airheads innovation will also drive category growth, with 64% of shoppers saying they would purchase Airheads Filled Ropes in addition to their current nonchocolate products,” 1 said Rachel Chambers, VP of Marketing for Perfetti Van Melle. “That’s great news for the whole category.”
Airheads Filled Ropes are available in single and large shareable size–2 oz. showbox packs (SRP: $1.09) and 5 oz. Peg back/DRTs (SRP: $2.09). They will be available on store shelves nationwide starting in late 2020.
For more information about the Airheads Filled Ropes and other delicious, fun Airheads products and play activities, visit airheads.com and follow us on Facebook, Twitter, Instagram, Pinterest and YouTube. #PlayDelicious
Also watch for other new Airheads products like Airheads Xtremes Bluest Raspberry Bites and Belts, which started shipping in November, 2019 in single and shareable packs. As Airheads’ strongest equity flavor and most loved flavor, each sweetly sour Bluest Raspberry candy Belt (2 oz./6 0z.) or Bite (6 oz. Pack) is a flavor adventure.
1Source: Directions Research – Ropes Shelf & Value
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA(Erlanger, KY) and are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are available. And, for those who want the tangy, chewy goodness in gum form, there’s Airheads Gum, with micro-candies offering a playful burst of fruit sensation in each chew. Airheads are perfect for a quick treat, social gatherings and for sharing with others.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company established in March 2001through the merger of Perfetti SpA and Van Melle B.V.Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.