ERLANGER, KY – Building on the long-term success of Airheads Xtremes belts and bites AND Airheads Blue Raspberry bars, Perfetti Van Melle is putting them together to introduce a blast of tangy, sweetly sour flavor in Airheads Xtremes Bluest Raspberry Bites and Airheads Xtremes Bluest Raspberry Belts candies. Shipping began in November 2019.
Both Bluest Raspberry items, with a patriotic red, white and blue color combination,
give consumers a little extra of what they love from Airheads to satisfy their sweet, and sour craving in a chewy, soft texture that’s just plain fun to eat anytime, anywhere.
“We’re confident the Bluest Raspberry Xtremes Belts and Bites will be a hit considering that Airheads Blue Raspberry has been the #1 selling Airheads Bar. Additionally, 7-Eleven carried the Bites item as an exclusive in 2018 and it was a strong performer,” said Rachel Chambers, Perfetti Van Melle’s Vice President of Marketing.
Airheads Xtremes Bluest Raspberry Bites and Belts are peanut and tree nut free and ready for any adventure in sharable 6 oz. Peg bags (SRP: $2.09) and 2 oz. Single serve packs (SRP: $1.09).
For more information about the Airheads Xtremes Bluest Raspberry Bites, Airheads Xtremes Bluest Raspberry Belts and other delicious, fun Airheads products and play activities, visit airheads.com and follow us on Facebook, Twitter, Instagram, Pinterest and YouTube. #PlayDelicious
Also watch for other new Airheads products like Airheads Filled Ropes, a twisty, bendy new way to enjoy Airheads candy with 5 delicious flavors in every pack—for 5 times the fun. Airheads Filled Ropes will be available in stores nationwide starting in late 2020.
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA (Erlanger, KY) and are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are available. And, for those who want the tangy, chewy goodness in gum form, there’s Airheads Gum, with micro-candies offering a playful burst of fruit sensation in each chew. Airheads are perfect for a quick treat, social gatherings and for sharing with others.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.