ERLANGER, KY – Get ready as Mentos Pure Fresh Gum Roll prepares to hit the shelves this month! Mentos, the iconic mint rolls that consumers know and love, already hold the #1 and #3 spots among the most-purchased mint items. Now, Mentos has taken this best-selling pack and created a unique gum package for the top-selling, high-loyalty Mentos Gum brand.
What’s more, with more than 60 percent of category buyers opting to purchase only within the “wallet” price point, the wallet/pocket-size Mentos Pure Fresh Gum Roll is sure to appeal to buyers conscious of price, portability and the right size.
Mentos Pure Fresh Gum Roll has a MSRP of $1.09 (Food) and $1.49 (Convenience). This is a new entry price-point for the best-selling, high-loyalty Mentos Gum brand. And, when it comes to portability, Mentos Pure Fresh Gum Roll smaller and more portable than other opening price packs.
Now more than ever, who says no to Mentos?
Mentos is in 159 countries on this planet alone, so it’s fair to say Mentos is a global brand. Mentos comes in a lot of different shapes, flavors, and sizes, so there’s something for everyone and every taste. A lot of other brands out there obsess about what makes us all different; we’d rather explore the things we have in common. The Mentos brand is well-known. And it’s well- loved too. So wherever you go, one thing you can be sure of when you meet someone new is that they love Mentos. This means that if you have Mentos in your hand, you have the ultimate conversation starter, a sure way to make a connection. All you need to do is offer.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.