ERLANGER, KY – Perfetti Van Melle loves to surprise and delight consumers. Always innovating what confectionery can do, we have expanded our tremendously tangy, playfully chewy Airheads lineup. During this year’s Sweets and Snacks Expo, we’re announcing our new Airheads White Mystery Bites, expansion of our stand-up bag offerings for Airheads Xtremes Bites, Airheads Soft Filled Bites and Airheads Xtremes Sourfuls, and new sizes for our Airheads bars checkstand packs.
New Airheads White Mystery Bites
What would life be without a little mystery? Airheads White Mystery bars have been a much-loved part of Airheads’ heritage. Now, we’re introducing Airheads White Mystery Bites. At an SRP of $1.20, each 2 oz bag of Airheads White Mystery Bites contains a surprise mix of five fruity flavors. And to keep you guessing, flavors will routinely rotate.
Airheads Xtremes Sourfuls and Airheads Soft Filled Bites in new 9 oz stand-up bags
Airheads Xtremes Sourfuls and Airheads Soft Filled Bites are both now available in 9 oz stand-up bags. These stand-up bags are easy to open and to dispense. The zipper closure helps keep them fresh and prevents spilling. At an SRP of $2.50, these new stand-up packs are great to grab and go.
Airheads Xtremes Bites 30.4 oz stand-up bag
What’s better than Airheads Xtremes Bites? A bigger bag for sharing! Our new Airheads Xtremes Bites 30.4 oz stand-up bag is perfect for sharing, and for resealing to keep freshness in. It’s convenient to open and easy to dispense. It stands up, won’t spill and is easy to find in the pantry. At an SRP of $5.28, this nearly 2 lb bag is a great value.
New Airheads bars checkstand packs
Airheads checkstand pack is now available in two new sizes. The 5-bar pack includes blue raspberry, cherry, watermelon, White Mystery, and our NEW strawberry! With an SRP of $1.29, these 5-bar checkstand packs are a great treat. Our 9-bar Airheads share-size pack is great for sharing. Each pack contains four of our favorite fruity flavors: 3 blue raspberry, 2 cherry, 2 watermelon, and 2 White Mystery. At an SRP of $1.79, our 9-bar Airheads checkstand pack is a great value and sure to delight.
Airheads is a brand long-loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA and are available in original bar form as well as chewy and intense bite-size pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are also available. Airheads are perfect for a quick treat, social gatherings, and for sharing with others. They can be purchased at many convenience, drug, club and grocery retailers.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent and Big Babol. The group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.