Category: press releases

Mehmet Yuksek To Leave Perfetti Van Melle North America

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ERLANGER, KY – Confectioner Perfetti Van Melle announces that, effective August 17, Mehmet Yuksek leave his position as President and CEO of Perfetti Van Melle North America. Until Perfetti Van Melle Group Leadership has identified a successor, Fred King, CFO of Perfetti Van Melle North America, will serve as interim CEO. With more than 21… Read more »

Airheads Go Gummies

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Nothing beats the tremendously tangy, playfully chewy chew of Airheads. And now that tremendously tangy, chewy goodness is available in Airheads Gummies. Now, Airheads is making its debut in the gummy segment in a way that only Airheads can – by delivering a playfully delicious experience. Airheads Gummies will be available in the six classic… Read more »

Airheads Candy and Huge Launch New Campaign to Inspire More Play

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ERLANGER, KY – Perfetti Van Melle is excited to announce its new Airheads campaign, Airheaded. This campaign is designed to encourage people to #PlayMore / #PlayDelicious, and to reintroduce the famed candy brand to an older audience. Airheads, the favorite candy among kids, adults, and even NFL Rookie of the Year Alvin Kamara, partnered with… Read more »

College Freshman Shares 43,000 Bottles of Mentos Gum in Six Days to Earn Free DJ Khaled Concert for Campus

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University of Wisconsin-Madison freshman Sam Jeschke meets tens of thousands using Mentos Gum and converts surprise challenge into a year of free tuition ERLANGER, Ky. (September 6, 2017) — On college campuses nationwide, welcome week activities are designed to help incoming freshmen meet their new classmates. But thanks to Mentos Gum, no other freshman in America… Read more »

DJ Khaled Teams Up With Mentos Gum for Free Concert Giveaway Challenge

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Hip-hop artists have helped pedal everything from soft drinks to sneakers to sports cars. Now, the music is being used to promote the ultimate consumer pastime— chewing gum. Mentos Gum, to be specific. In a marketing activation it hopes will spread across social media, Mentos parent company Perfetti Van Melle surprised Sam Jeschke, a freshman… Read more »

Perfetti Van Melle continues to innovate Mentos products

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ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle is excited to share news of three innovations: Mentos Pure Fresh Gum Velcro™ Wallet, Mentos Share-A-Bowl, and Mentos Always White Gum. These are just three of several new Mentos innovations we’re celebrating at this year’s Sweets and Snacks Expo. Be sure to stop… Read more »

Announcing Airheads Gum from Perfetti Van Melle

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ERLANGER, KY – Always innovating what confectionery can do, Perfetti Van Melle has just brought Airheads fantastically fruity goodness to the sugar-free gum category. The tremendously tangy, playfully chewy chew of Airheads Gum is currently hitting the shelves of retailers across North America. Available in our three most popular flavors—watermelon, cherry and blue raspberry—Airheads Gum… Read more »

Perfetti Van Melle offering more Airheads chewy goodness

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ERLANGER, KY – Perfetti Van Melle loves to surprise and delight consumers. Always innovating what confectionery can do, we have expanded our tremendously tangy, playfully chewy Airheads lineup. During this year’s Sweets and Snacks Expo, we’re announcing our new Airheads White Mystery Bites, expansion of our stand-up bag offerings for Airheads Xtremes Bites, Airheads Soft… Read more »

Candy Giant Perfetti Van Melle to add production, 70 jobs in Northern Kentucky

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FRANKFORT, KY – $11 million investment will bring additional manufacturing to Boone County Gov. Matt Bevin today announced candymaker Perfetti Van Melle USA, which produces Airheads, Mentos and other popular brands, will expand its manufacturing plant near Erlanger with an $11 million investment bringing 70 new full-time jobs. “This announcement of new jobs and investment… Read more »