ERLANGER, KY – Perfetti Van Melle continues to surprise and delight its die-hard Airheads consumers with new and playful Airheads offerings.
Launched January 2019, new Airheads Gummies deliver tangy, playfully delicious goodness in the six classic Airheads flavors everyone already knows and loves. The smiling balloon-shaped Airheads Gummies also come with five additional, unique shapes – hat, moustache, glasses and bow tie – allowing consumers to create endless playful combinations. Airheads Gummies are available in 6 oz and 3.8 oz packages.
SRP: 3.8 oz $1.25 and 6 oz $1.99.
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA (Erlanger, KY) and are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are available. And, for those who want the tangy, chewy goodness in gum form, there’s Airheads Gum, with micro-candies offering a playful burst of fruit sensation in each chew. Airheads are perfect for a quick treat, social gatherings and for sharing with others.
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.